Private beta · By invitation only
A federated network: every brand autonomous, with its own agent, all interoperable, no one in the middle owning the customer relationship. Private beta, by invitation: twenty seats for the first European sellers — applications open.
See esedrIA in action
The problem
By 2030, one in five digital commerce transactions will run through an AI platform or agent (Gartner). Brands absent from these conversations will be invisible. But today's options are dominated by US platforms — and fragile: in March 2026 even OpenAI pulled its in-chat checkout, overwhelmed by compliance, payments and technical complexity. And for a European brand, the wrong choice carries three concrete costs.
Messages with ChatGPT, Gemini, Copilot transit US servers. The EU-US Data Privacy Framework, valid today, is under litigation before the EU courts: a possible invalidation would force a review of the legal basis for transfers. GDPR fines up to €20M or 4% of annual global revenue, whichever is higher.
Since 2 August 2026 the AI Act has mandated transparency to the customer — disclosing they are interacting with an AI: a requirement anyone can meet in one line, but from that date European compliance is a requirement, not an option. Fines up to €15M or 3% of annual global turnover (breach of obligations, AI Act art. 99).
With centralised platforms, the data and the conversational relationship stay partly under the provider's control, not your brand's. No brand experience, no loyalty, no commercial leverage. In the mainstream model your catalogue becomes a feed inside ChatGPT or Gemini: the conversation — and the customer — stay theirs.
Agents don't visit websites. They buy through platforms.
Built so any AI agent can buy from you. Ours is the first on the network, not the only one.
Your agent sells in your voice, from your catalogue, at your prices. Yours by architecture, not by promise.
What you declare is signed. Anyone can verify it, without asking us.
Data under EU jurisdiction, European AI models. Built in Europe.
The network
Every brand is a sovereign node: its data and its customer relationships remain its own. And it stays connected: through the interoperable network, any AI agent can reach it, bringing demand it would never capture on its own. Autonomy and reach in a single solution — without giving up customers or data.
A dedicated sovereign node (federated) or a more affordable shared space. In both, each brand's data stays isolated.
Every brand is on the same network: what customers ask for across the whole network reaches each brand as market intelligence, aggregated and anonymous. Outside the network, a brand only sees its own customers.
Today
Brands in closed beta · 5 EU languages · Mistral Vibe, Claude and ChatGPT connectors in beta · Patent pending
Next
End-to-end purchases through any AI agent · Identity and preferences that travel across brands, with consent · Recommendations that combine brands · Independent witnesses across Europe
The demand
Every search your customers make, including the ones no product could answer, becomes market intelligence for your brand: aggregated, anonymous, with no personal data.
Illustrative figures. Always aggregated and anonymous. Rolling out for founding brands.
How it works
The brand uploads its catalogue via Shopify, WooCommerce, BigCommerce, CSV or API. Thousands of SKUs in minutes.
esedrIA brings to life an agent that speaks in your brand's tone and knows your catalogue. It lives in a space reserved to you alone, in Europe.
The customer talks to esedrIA's generalist agent, which discovers across the brands in the network. Once a product is chosen, the brand's own agent steps in — its voice, its catalogue. All in the same chat.
The customer picks, pays in chat via Fabrick (Sella group), order delivered by the brand. All in the EU, on a PSD2 gateway, with data processed in Europe.
Comparison
Agentic commerce platforms compared, June 2026
| Feature | esedrIA | Shopify + UCP | Salesforce Agentforce | Adobe Commerce + Sensei | commercetools + MCP | Klaviyo AI |
|---|---|---|---|---|---|---|
| EU sovereign hosting by default | ~ | ~ | ~ | ~ | ~ | |
| European AI models by default | ~ | |||||
| Customer conversations isolated per brand | ||||||
| Native European payments (PSD2) | ~ | ~ | ~ | ~ | ||
| Open agent protocol | ||||||
| 100% ownership of conversational data | ||||||
| AI Act Art. 50 compliance ready | ~ | ~ | ~ | ~ | ~ | |
| Beyond the reach of the CLOUD Act (EU legal control) | ~ | |||||
| Demand intelligence returned to the brand |
Comparison based on default consumer/SMB offering as of June 2026. Enterprise configurations of some competitors may add support for features marked "~". AI Act applies from 2 August 2026 — no vendor is fully certified to date. Updated for Shopify Spring '26 (UCP) and OpenAI's Instant Checkout pullback (Mar 2026).
EU Compliance
Not an add-on. Substance: data and settlement under European jurisdiction — Binarycode (IT), OVHcloud (FR), Fabrick (IT), Mistral (FR). No US entity, beyond the reach of the CLOUD Act.
Based on European technologies
Project supported by the OVHcloud Startup Program
Logos and trademarks belong to their respective owners. Use is descriptive only and does not imply endorsement or partnership unless explicitly stated.
Manifesto
Conversational commerce is the next frontier. If we don't build the European infrastructure, others will — and our brands will become suppliers in an ecosystem they don't control.
Read the full manifesto →Early Adopter Program
Become a Design Partner: 90 days free, white-glove onboarding in 48h, your branded AI agent live in 1 week.
Founder-led
You talk directly to the people building esedrIA. Onboarding and roadmap led by the founders, no intermediaries.
CEO + CTO
The technical and strategic engine of Binarycode. With 15+ years managing complex technology infrastructure, he leads product vision and solution architecture — from agentic AI to enterprise systems. Specialised in R&D and innovation, he turns technology into concrete, measurable competitive advantage.
CFO + Co-founder
Guardian of Binarycode's financial strength and sustainable growth. With deep expertise in strategic planning and investment management, she keeps every economic decision aligned with long-term goals, through a rigorous, results-driven approach.
FAQ
